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Interview with Julie Dugdale | Senior Editor of 5280 Magazine regarding their current Homemade segment

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Catch the Home Improvement Guide right here.  Read what Senior Editor, July Dugdale of 5280 has to say to Vintage Renewal:
1. How did you select the designers and homeowners featured in this 5280 magazine: Home Improvement Guide?  
We reached out to our contacts in the interior design and real estate fields to begin making connections, and we profiled craftspeople and designers who we felt had specific, niche skills that may be of interest to our home-savvy readers or anyone looking to take their home to the next level in terms of either aesthetics or functionality—or both. The homeowner whose duplex is featured on the opening spread happened to have a perfect example of the hottest thing in home renovation these days: knocking out an interior wall to connect the living room, dining, and kitchen areas into one big open space perfect for home entertaining.
 2. What element of their personal styles or work stood out to the magazine most?
Each individual we profiled was beyond passionate about his or her craft or field. And when you hear or see someone else get excited about a beautiful piece of furniture or a living room makeover or a custom stone start to want that for yourself! You start to think about all the ways YOUR home could be better or prettier or more updated. And that's kind of the point: These artisans and organizers and designers are inspired by what they do, and that, in turn, inspires others.
3. Were you trying to find the most sensible pricing in the industry or was it the most interesting artisans that were found most appealing?
In this case, we really focused on the trade/craft first. Most services, whether its building a custom stainless steel coffee table or tweaking your home's "envelope" to make it more energy efficient or reupholstering a set of antique furniture, are priced according to scope of work and the materials necessary. And anything custom designed or built will be more expensive. The idea was to give our readers a taste of the services out there, give them a look at who's doing what in the home design and home improvement fields, inspire them to maybe call up one of these businesses and inquire about their individual needs. Home renovation is a very personal thing that can range from a bare minimum to complete extravagance.  
4. How is 5280 most interested in sustainability?
Sustainability has moved beyond buzzword or aspiration; it is a critical component of all that we do. There was a point when going green and being "eco-friendly" was the hip, new, trendy thing to do; now, sustainability is the overarching goal in everything from home design to clothing brands to traveling to business development to education. Especially here in Colorado, folks seem to be conscious of sustainability and the role it plays within our lives. At 5280, we frequently cover trends and businesses that demonstrate some element of sustainability because we understand the critical nature of the concept. The more we talk about it, the more people will get interested and become invested in the idea.
5. What is inspiring 5280 most now in terms of these Home Improvement ideas?
For me personally, I'm inspired by the idea of a big, gorgeous stone fireplace and a beautiful outdoor stone patio (Fessler Masonry's fireplace is featured in the mag). That just screams mountain living, cozy winter nights, and breezy backyard grilling to me. All the things I love!
As a whole, our staffers' biggest question when it comes to home improvement: Is it worth it? If we gut the kitchen and totally remodel from scratch, how reasonable will our return on that investment be? If we refinish the basement, will it add enough to our home resale price to make it worth it? So it's pretty nice to hear from our broker friends what various projects can mean for the bottom line, and to hear from an expert like Kayleen McCabe (from the DIY Network's Rescue Renovation) that you can give your home a little facelift without breaking the bank.
6. What is your secret design tip?
It's not really a secret; but however you choose to decorate your home, make sure it reflects you. Use magazines and websites for inspiration, but don't feel like your home needs to look like what's in a magazine if that look isn't you. Ultimately, you have to design your own personal sanctuary that feels inviting and welcoming and perfect—for you.
7. Where can readers continue to find inspiring ideas from 5280 magazine?  Will this guide repeat in the future with new ideas?
5280 hits newsstands monthly, and magazine content—plus web-only exclusives—is available at We regularly include "dwell" coverage (home design, real estate, home trends, furniture craftsmen, home entertaining, design companies, etc.) in shorter articles and in longer features, and this coming September, we'll be publishing our first-ever 5280 Home issue—so keep an eye out!
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